Fox exciting turn in 2007

Fox's idea of "live wonderful" first came to convey the message, not just about cars, on the driving pleasure, but also implies belief in pursuit of a better life. A concern for the fun of the people, know how to find their driving life, a wonderful car, while capable of providing a quality, quality of life. At this point, it is not merely a means of transport, but also enriched the lives of motorists, of course, need to drive people to savoring.

2007 Nian Fox wonderful turn

2007 Nian Fox wonderful turn

In 2007 China's auto market is favorable situation, the sales volume grew 23%, particular concern is that Ford, created a 30% sales growth year on year, exceeding the industry average.

Ford Focus has become the star of the mid-size car market, sales reached 124,972 units, an increase of 57%, becoming the fastest-growing sales in 2007, the Intermediate model. Since the 2007 introduction of improved models, the Ford Focus sold each month from April onwards more than 1 million units to become the Chinese market last year, one of the top ten best-selling models.

Fox's success stems from the building of the Ford brand in China. Fox to enter the domestic market, consumers Fox's understanding: it is a world-renowned brand, large, heavy and fuel. Such a concept, so that Fox can not emotionally with consumers, to achieve a close integration. 2005 Fox "live wonderful" first appeared in people's eyes, not only the interpretation of the spirit of the Ford brand, but also for the automobile market was injected fresh breath.

According to the survey showed that more than 75% of domestic consumers, their inner world was hungry for a wonderful life, and thus the release of passion. The "live wonderful" to bring both the consumer is a good opening another good-looking car, Fox's three features are equally attractive, Europe's most advanced design, Germany's most sophisticated technology, precise control of Ford's most proud of.

2007 Nian Fox wonderful turn

In addition to product, the last year, Fox's equally impressive WRC, Ford Focus driver Hirvonen With excellent performance characteristics, to defeat a powerful enemy, won the WRC races, Fox racing conditions in the world, once again the most difficult rally gained ground, it is the "live wonderful," another way of interpreting.

2007 Nian Fox wonderful turn

2007 Nian Fox wonderful turn

The cars are concerned, to be able to adapt to different situations of intense driving, to the performance of the year's expedition in the stable, to drag racing drivers to provide adequate level of security, through the success of these tests can also harvest and the car, not only a high technical content, but also with the pursuit of internal quality of life.

From April 2007 onwards, Ford entered the national top ten highest-selling car manufacturer of the column, has become China's fastest-growing auto manufacturer, one of Ford's strategic layout in China, basically completed, formed a research and development, procurement, engine and vehicle manufacturing, vehicle finance, sales and service to the comprehensive capacity of personnel training.

2007 Nian Fox wonderful turn

In 2008, China ushered in the Olympic event, but it is more for the Ford Focus is a wonderful year, Changan Ford will enter a new phase, with Fox dragged the overall sales growth of Changan Ford to complete from the A0-level, A level to B level, from cars, SUV into the MPV, Volkswagen brand into the luxury brand from a large product layout. Meanwhile, Changan Ford's system, the establishment of the supplier, the production quality management and cost control, product development and improvement of localization have made considerable progress.

Fox wonderful turn back, we know the high quality of life, from living a better future, and we will continue to "live wonderful."

2007 Nian Fox wonderful turn this article as "Ford Focus" original article, reproduced For more information, please indicate the author and source!

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