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New Excelle compact automobile market will provoke a sensitive nerve

By the end of 2006, the new Excelle on sale in Taiwan, so that numerous consumers have complained that Shanghai GM's slow because the market cash Excelle models listed in 2003, and the whole of 2007, the new Excelle will only stay in a small number of domestic lovers of the discussion. However, recent models Development and Reform Commission announced a new catalog shows SGM7168/7183 Shanghai GM's upcoming new car, which marks Excelle Shanghai GM embarked on the replacement vehicle.

Excelle The prototype car is South Korea's Daewoo Nubira, the introduction of mainland China, after a localization improved, but changes little. Although the prototype car Nubira Excelle replacement has long been the emergence of models, but the Shanghai GM has refused to replacement, is it that technology transfer problems? Obviously, for Shanghai GM, the early introduction of technology is not a problem, but Shanghai GM's emphasis on the Excelle.

In 2007, according to data shows that Excelle sales of 196.8 thousand, accounting for Buick sales of 332,000 vehicles a total of 59.28%. Domestic sales ranked third, just behind the Santana and Jetta of 203.1 thousand of 201.1 thousand. For such a market heavyweight cars, Shanghai GM can be quite cautious, after all, for the success of Excelle replacement model is directly related to Shanghai GM's overall sales, as well as the status of domestic sales.

At present, for the new Excelle information, not many. However, the new Excelle in the end a "new generation" or "facelift", from the information shows that the new Excelle adopted the "facelift" strategy, because the new Excelle continue to be used Twintec
1.6L, 1.8L engines. Moreover, the new Excelle will not use "Taiwan version of Excelle" exaggerated form, the application of domestic consumers will be recognized LaCrosse design. It is reported that there will be a new Excelle Prototype 1.6T Sport Edition models, but the car can not be made, together with the new Excelle, there is no definite information.

From the exterior, the new mid-Excelle and LaCrosse used were similar to straight waterfall design, indicating that Shanghai GM, a new generation of family-style vehicle slowly taken shape. New Excelle headlights using a diamond shape, compared to older models shows the sharp style of headlights lines extended to the bumper, form a popular U-shape.

Excelle front face of the new shape is a new feeling, and with the cash, compared Excelle significant changes. Taillights very significant part of the changes, the new Excelle horizontal layout of the taillight design and layout of the taillights cash longitudinal design different, no doubt even more the new Excelle grade sense of the taillights. On the whole, the new rear design Excelle lines is more complex. From the side view, the new Excelle lines and cash Excelle difference was not significant, meaning that the relevant parameters of the new Excelle will not be much change.

As Shanghai GM's most successful heavyweight model, Excelle's "replacement" must be something else even more heavy-weight vehicles, according to Shanghai GM insiders say Excelle replacement in 2009. The new Excelle will be unveiled Beijing Auto Show, and after auto sale.

In fact, the Excelle of Shanghai GM to introduce new approaches can be described as clever. Because the listing of new Excelle will inevitably attract consumers attention, not only to the Excelle with a new shape, but also to extend the product life cycle, to maintain Excelle the basis of the current positioning and pricing to fill the Excelle and jun The lack of new models between China and Vietnam, blank.

It appears that in 2008 the domestic automobile market is not only facing the compact north-south mass "MODEL-X + MODEL-Y" impact, while the new Excelle represented by the compact sedan market is bound to stir up a sensitive nerve, believe that competition will be more heating up.

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