Cool and smart automobile

Singapore and Malaysia six domestic market needs to see the two key

Recently, the new Mazda 6 in Japan, the official listing of models, including sedan cars, hatchback coupe version and travel edition of three. Singapore and Malaysia 6 can be regarded as one of the models can be eye-catching design is more sporty than the previous breath.

Front air grille and the former face of the six horses followed the style of section 07, still using inverted triangular design ideas new, just the intake grille and engine cover as a single entity, even more aggressive. Square front fog lamps not put bumper ends, but as far as possible be closer to the center, highlighting its differences with the other cars. With the Mondeo is almost the same feeling of success, it is dynamic. Tail shape, and winning the rear styling is also very similar to the trunk lid is also a Deep is also a top of the brake lights As for luggage, the same diamond-shaped taillights, which is perhaps the design of Mazda and Ford share the results.

Inside, the new firm can be described as six horses to maintain its own style, the continued movement of the black interior line. Reflected in the interior of a "circle" is used. Dashboard replacement cartridges atmosphere became even more campaign dashboard, air-conditioning out the outlet's return of the round, with 3-style sports steering wheel out of the interior reflects the style of positioning will be more movement, more younger, more fashion.

Singapore and Malaysia six of the most important advances is the increased interior space, body weight has been reduced. Body lengthened 65mm, widened 15mm, increasing the height of 5mm, wheelbase lengthened 50mm. Than older, however, reduced the weight of 35kg. Car drag coefficient from 0.30 down to the success of 0.27, the Travel Edition from 0.32 down to 0.28.

Vitality of the original 2.3-liter engine replaced with a new 2.5-liter 170-horsepower gasoline engine motors. In addition, you can choose 1.8-liter, 2.0-liter gasoline engine or a 2.0-liter, 140 horsepower diesel engines, the engine has also improved so that fuel consumption decreased. Safety performance is also relatively good: Large size disc brakes, ABS (antilock braking system), DSC (Dynamic Stability Control) and electronic traction control, the car is equipped with six airbags.

Prices, this is certainly the most important point. Japan's published prices shown in Figure:

From the figure, we can see the new horse so low in Japan, 6, Is Mazda wishing Ma 6 downgraded to move closer to the compact-class car? Or domestic vehicle price is still not with the international market?

At present, the domestic market than the Japanese market six horses a new generation of Mazda 6 more expensive than nearly 20% from the current data view, in Singapore and Malaysia this year, six in the domestic market, the first listing of a new sedan Ma 6 Prices will be slightly higher than the old models are expected to
The standard 2.0-liter version of the price between 18 to 190,000, while the 2.5 models equipped with the price increase will be in 23 million.

Personally believe that a parallel section of old and new marketing strategies and price positioning, will be quick to open six new horses an important factor in auto market. It shows that Singapore and Malaysia will be six main attack C-car market, while the 07 models will continue to be retained in order to counter the Camry, Accord, and other mainstream eighth generation B-Class. Although the new horse 6, whether from the performance and configuration has been enhanced, but the attack C-class car market with sales of 07 models in parallel, would not be wise. Because the horse has been given six coupe concept and positioning, though the enhanced features of the product itself, but with the consumers of the barriers, though the idea of coupe fashion trends, but the C-Class models have a large consumer group access, this part of the groups are primarily for business-based, representing the distinguished identity and social status, while the coupe was not very calm position.

Prices, if the domestic price of the new horse 6 horse 6, paragraph 07 with the current prices were flat, and perhaps consumers can recognized. But if more than 07 models horse 6 prices, then this part of the consumers will inevitably choose the range of other models, and the largest competitor than the Mondeo with the platform, winning, winning market, a gradual warm-phase of the completion of that to the dynamic movement, even better than winning a new horse 6. Another rival is the eight-generation Accord, the new pricing of horses 6 naturally be considered, otherwise the momentum will be overshadowed Accord for the Mazda 6 is no doubt in terms of negative factors. Because in terms of cash horses 6 and Accord, or both of the new generation car, horse 6 Accord are not rivals.

To sum up, 08, paragraph 6, as a horse of a heavyweight model Mazda will soon be put into operation in the country when the need to carefully reflect upon the domestic consumption patterns, if you want to continue playing the Japanese low-cost, China's high-priced strategy, and to promote Chinese horse sales has six international standards, this will inevitably meet the increasingly sophisticated domestic consumer groups in favor of other brands hate, I think this is not a Mazda would like to see.

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