Cool and smart automobile

Advertisements from the eight-generation Accord wide of the marketing strategy

Among the many car manufacturers ad, I saw the ad Guangzhou Honda a bit "alternative", the entire screen can not see the slightest trace of advertisements, talking is the brand for human Accord, for contributions to society, a few simple Slogans same people feel extraordinary.

Always have a car, self-innovation, but to lead the future; always have a kind of thinking, comes from within, but affect the world.

Ups and downs beyond the sound waves in the dialogue and calm, seeing the trend of their own! Eighth generation Accord, Yue-class written for the!

Guangzhou Honda has always been a master of marketing, and now is doing is to enhance the brand image of the Accord, again "Accord myth", and in the publicity selling points, the Accord should be to find a holistic concept of promotion, "brand" is the word the most powerful weapon.

From the Accord in the history of the Chinese market in 1998, sixth-generation Accord to market, competitors too little, alone "product force" a weapon, Accord will be invincible, staged a five-year straight line increases myth. In 2003, the seventh-generation Accord will be listed straight down 40,000 yuan, with "cost-effective," a weapon, become a benchmark for high-end sedan market prices, creating a continuous 19-month sales champion myth. In 2008, the eighth generation Accord listing is clearly no longer price competition, because too many competitors, in any case lower prices, we can not ensure that their competitive advantage, then only the changes in marketing strategies.

From the Accord's brand advertising content point of view, Guangzhou Honda, or grasp the main points: technology, quality, service, sales. Technically, Accord technology always synchronized with the international market, and never cut corners, this alone is enough to show disdain for the Guangzhou Honda; quality, the Accord manufactured in China for nearly a decade, spare parts matching system integrity, and skilled technical workers to operate, quality of products for several years to obtain the first JDPower vehicle quality evaluation; services, a broad import of this is China's first brand store system 4S car manufacturers take the lead so that China's consumers benefit from the international synchronization service standards; sales , the Accord since the eighties of the last century in the North American markets has been a breakthrough in the global cumulative sales of 15 million, indisputably become the world's mid-size car sales champion. In China, the Accord made 9-year cumulative sales of more than 70 million units,

Guangzhou Honda Accord carrying out brand advertising campaigns, marketing strategies are already quietly changing, from this change, we can see that wide of the management team new brand development ideas.

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