Cool and smart automobile

206 sedan and the Dongfeng Peugeot 307 hatchback will become the continuation of life?

When we are still listed as the 307 hatchback and the discussions, the news made 206 sedan, so that Dongfeng Peugeot continues to win over consumers to their concerns into. Although the Dongfeng Peugeot 307 sedan will become hatchback, 206 hatchback sedan changed, once again a great impact on consumers Shenmeipilao trend. However, this seemingly perfect Dongfeng Peugeot's marketing tactics, I personally think that "perfect" make it funny, as if playing phrase "play fast and loose," the trick, but hidden behind the aspiration mean 206 sedan and 307 hatchback Dongfeng Peugeot will be the future of life-models?

Phrase "play fast and loose" tells of a Warring States Period, Song Yang a monkey old state-owned one. The old daily morning and evening, respectively, to each monkey four chestnuts, then the economic difficulties of the elderly, they take every day from 8 chestnuts into seven. So he and the monkeys were consulted, said: "From today, every morning give you three chestnuts in the evening as usual, or give you four chestnuts." Monkeys are listening to all that morning, how is it one, they do not agree. The elderly a look at the situation and quickly corrected himself and said: "Then I am to you four in the evening to give you three, so that the be all right?" Monkeys are one in the morning and again by three of the chestnuts into four, with the As before, we are pleased to roll up on the ground.

Of course, I did not mean any person implied irony, simply stated that the practice of Dongfeng Peugeot, as idioms in the story. Back to the topic of 206 sedan, but also remember that the French Peugeot CEO Shengru explicitly stated, Peugeot 206, Peugeot will not be
Sedan models into the Chinese market this sedan. This makes a lot of people are disappointed at the time, complaining that the PSA Group's stingy. Recently, however, Peugeot 206 sedan model made the news is, indeed, surprising not small.

It is understood that this model will be 206 sedan Wuhan Shenlong 2 platform, production is expected to be available around June of this year. Will continue to follow the 206 hatchback car engine, in accordance with Dongfeng Peugeot price system, estimates and hatchback have little difference between the price of 206 and will be 8 to 12 million a year.

At present, 206 foreign sales of the sedan and hatchback design in the form 206, there are many similarities, and the additional rear car design is so that we can see the shadow of the Peugeot 607. Although the 206 hatchback sedan changed, but the car's wheelbase has not changed and remains 2442mm, no wonder there are many user said, "only increased a ugly ass", "one pair of pants into shorts,
You have to give wages; now cut off of that cut-off seam to go back, you have to give wages. "

I recall that year, Dongfeng Peugeot 307 sedan into the scene. The then Chinese consumers prefer sedan models, so 307 this popular hatchback in Europe, had succumbed to the Chinese market. But after several years of change, domestic consumers increasingly rational, hatchback has become a popular term, more reflected in the increasing number of young consumers alike. Love sports, fashion, and to be more timely and body color matching, so that a hatchback car's choice for the young. 307 hatchback's arrival, although some "late", but not difficult to see from the field of Dongfeng Peugeot would like more than a piece of ambitions.

307 hatchback come, and the Dongfeng Peugeot 206 was launched at this time, the sedan models, the availability of consumer acceptance is still an unknown, because only the market can be tested. However, we can practice from the Dongfeng Peugeot seen some problems that have been introduced by Dongfeng Peugeot 307 hatchback and the upcoming China-made home-made 206 sedan, will continue Dongfeng Peugeot's future life, extension of the model's market vitality .

Imagine if we were 308 and 207 when it will come around, the Dongfeng Peugeot has given us the head with a stick, will tap the potential of 206 and 307 and exhausted, it makes creating a sense of the complaints. Of course, the factory's official position must be that home-made 206 sedan in order to deal with competitors, Mazda 2 sedan models and so on and so on.

Currently, Dongfeng Peugeot's biggest problem is not taken the initiative to adapt to consumer purchases psychology, forcing consumers to adapt to their changes. This kind of self-centered marketing strategy, it is difficult to accept. I think, Dongfeng Peugeot should be done is to explore how the target market, customer base, how to promote the Peugeot brand image, how to get consumers to approval. However, the market feedback from the current point of view, Dongfeng Peugeot did not go far enough, basic, or by virtue of the unique Peugeot models.

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