The possibility of independent brands in 2008 Nirvana?

Ge in the "Party B" At the end, said with deep feeling: "1997 years have passed, I miss it." Similarly, in 2007 immediately become fast passed, and we also miss it. As a self-branded car companies has emerged this year, "silently" in silence, without the 2006 "Domestic full swing, overseas news of success," the gratifying scene.

This unprecedented "quiet" is a dormant, dormant, or poised?

1 to September of this year, the main profit point of its own brand of small cars, mini-car market share has been declining. 1.0L following economy car market continued to shrink, only sales of 275.8 thousand, down 11.67%; 6 ~ August, the entire own-brand market share is only 23%, has been 3 consecutive months of sharp decline, and constantly challenge the historical low ; in September, although 4% of the short-lived rebound.

But 10 months to November, the sales continued to decline, the first 10 months of cumulative sales of its own brand of 1.0333 million, accounting for 27% of the total car sales. In this regard, the industry believe that brands have entered the ice age. In the joint venture brands from small displacement to the full senior car under siege, how to quickly thaw has become its own brand vehicles priority.

The so-called "ice three feet thick cold day." According to incomplete statistics, from 2006 to now, in less than two years time, independent brands were introduced hundreds of models, far beyond the joint-venture brands. By Chery's own brand and even represented the completion of the one million production feat. However, this amount of lead does not extend to the actual sales on the contrary, in the joint brand "on the depressed fight" under the attack worse. Front is too long to its own brand for the first time tasted the bitterness of indigestion.

Domestic harsh, why he moved abroad? Ever since, Chery, Geely, Great Wall, Chang'an and other overseas factories began to catch on. For their own brands in overseas markets is a study or a business, has not been a unified view. However, one thing is certain, they all without exception "thunder rain and little." In appreciation of the renminbi, can not keep up after-sales and related ancillary circumstances, its own brand of exotic marriage is not expected in the happy and good.

Moreover, the own-brand mini-vehicles in the unprecedented attack by the joint-venture brands, its re-enactment of the high-class car strategy is not smooth. SAIC Roewe, Jianghuai Pinnacle, MG, etc. have entered the mid-size car market, although the hinterland, but with joint venture brands, they are still in a passive position.

There are more competitors, more powerful brand, but also excellent manufacturing technology and improved service system, outside of the determinants of these prices do not rise just enough attention to its own brand, price cuts is still the easiest to practice The competitive strategy, and had to low-profit sales. Storm in the joint venture brands, the independent high-class cars begin to face the potential danger of marginalization by the market.

If we say that the above are self-branded products and marketing at the level of the problem, then we should be even more "only 37% of consumers own the brand" and worry about this? At home and less abroad, surrounded by ice situation, but also shoulder the heavy responsibility to revitalize national industry, the independent brand, has attracted widespread attention, and we even look forward to the day of its own brand of Nirvana.

In 2008 can really own a car brand, one does not leave the economy, the equally deserving of us to look forward to!

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