Cool and smart automobile

Witnessed the strange situation of the Beijing auto show

2008 Beijing International Auto Show, in a noisy atmosphere of a successful end. In addition to ho cars, beauty beyond the eyes of the media and visitors, the highest frequency when the number of independent brands. With the previous auto show is different from the current auto-grown brands shine. During the show all kinds of cars, own brands account for about one-third of the previous record high proportion of the Beijing auto show the most. However, after the end of a loud sound, then auto market reintegration track, and we contrast the Beijing International Auto Show, exactly where we also well-known international auto show there is a gap?

The current Beijing Auto Show, Rolls Royce, Bentley, Porsche, Ferrari, Maserati, Spyker, etc. gather the world's top luxury brands E4 Hall, the audience can be seen from where the hot level 12. Display noisy environment, quite a mixed bag of visitors, so that participating manufacturers helpless, even squeezed in a similar country markets of the exhibition hall, they can only cater to Chinese consumers. Even the owners of Rolls-Royce system of identity checks, they can only be abandoned in China, because China is the only price able to impress people.

Europe and the United States advocated by the distinguished luxury and taste, has long been thrown behind the audience, and with a note that the repairer near perfect technique and ultra-cutting-edge automotive technology, not as valuable to compare which vehicles easy. In the auto show, everyone concerned about the 25 million of the Bugatti Veyron, if they let you run out of specific performance parameters and technology content, and believed it could be a complete answer to the last person who will rarely happen.

This reminds me of last year's Tokyo Motor Show in Japan, the Japanese organizers from the "car dreams, happiness and charm," proceed to please the visitors as the main content of the work. In order to enable women, young people and families and many of the audience can experience the car at the show's charms, the organizers carefully planned and fulfilling than ever before, "the audience to participate in experience" of the special scheme.

For example, in the Tokyo Midtown building activities and games organized by Tokyo Motor Show to further enhance the entertainment value of the auto show. Meanwhile, in order to teach their children and wheelchair users interested in the automobile, auto show dedicated to these populations is also arranged to visit a particular time, and enjoy a variety of preferential treatment ... ... the efforts of the organizer, the Tokyo Motor Show in Iraq ran into a Cars The Dienis paradise.

Compared with Beijing Auto Show, Tokyo Motor Show made clear their purpose, in order to retain visitors, she should first keep his heart, no matter what kind of means, like a good wife to use cooking to retain their own Like love. While the other hand, Beijing Auto Show, in addition to lively, seem to find anything can serve as a topic of conversation topics, of course, except for beauty Model cars. For most audiences to participate in Motor Show are also along for the ride, plan a fun, manufacturers are also spared no effort to promote its own brand models.

However, the final results arrive, or, as before, the audience almost nothing from the show know, and those high car, beauty can only be to think only, for those who can buy cars, but it remains little understood. Compared with the Tokyo Motor Show, Beijing auto show propaganda "dream, harmony, a new realm," seems vague, the lack of any practical significance. Like the Tokyo Motor Show, This kind of visitor-centered approach, you can say that it is worth our thinking. In this regard, the Japanese car has been able to succeed, perhaps beyond the scope of performance of the car.

This results in the number of people a little embarrassed, but we have seen is that when you are cursory browse a complete exhibition halls, the malls like this car will definitely impressed by the exhibition, but lets you really know about model small. This cursory type of anomaly has been in China's auto show lasted for several years.

In fact, we can all understand that the true masters of auto show should be Who? Is neither expensive outrageous ho cars are not beautiful and diverse Model cars, but the average consumer, they are the domestic auto market within the next few years, the main characters. From this year's auto show, we clearly have on its head. Man is a rational animal, but fundamentally speaking, is a kind of sensitive creatures. This is so that we can not help thinking, how could we actually go to appease the domestic consumers, so that they really understand the car, know how to car, so enjoy the true sense of the vehicle life. The most crucial is that Beijing auto show trends in the lead when it took into account the consumers?
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