New Elysee become a "non-mainstream" models of the embarrassment

When a friend asked me: Why is the new listing Elysee hatchback compared with non-mainstream, I would not hesitate to tell them: "Because they all have 'fun' spirit." But when it comes to the new Elysee hatchback market positioning, I have been Dongfeng Citroen that Dragon should be in good health "training" for something, and because its sales have been a problem.

New Elysee become a

February 26, the new Elysee hatchback market, it seems Dongfeng Citroen also want to
"Dragon rise" because the Dongfeng Citroen badly needs a "walking quantity" model of the. However, the hope is wonderful, the reality is cruel. From January's sales data, Elysee cars were sold in 7105, accounting for total sales volume of Dongfeng Citroen 60% of that in today's hot-selling small car year, Dongfeng Citroen reluctantly to pay a " results. "

First, the new Elysee hatchback in the end have to sell to? I think that goes without saying that this issue is certainly to sell 20 to 35-year-old as a group, should want to look to sell to more than 40 years of age Mody, apparently impossible, because at present many parents Elysee sedan class means of transport price PFP, maintenance cheap, can be said that its target consumer and the Jetta like. However, hatchback Elysee positioning becomes blurred, because in the younger models, there are also a subsidiary of C2 and 206 Dragon. From the 2008 sales data, the 206 can barely be maintained at more than 1000 per month, C2 may unsatisfactory has. So, the new hatchback Elysee situation has been "caught in the middle, punched and kicked hard to Shi."

Second, the new hatchback Elysee whether it is too "mature" it? "Mature", in other words, technological obsolescence, especially in hatchback Elysee, it was a lot of people as big on the 1st of Beverly, which is obviously not the Dongfeng Citroen would like to see, but unfortunately it does not change the views of consumers . Meanwhile, the hatchback market conditions facing the Elysee, Elysee, after all, an old car models, while upgrading to new Elysee, but still can not change people's ideas.

So, I think today's cars "countryside" policy, it's very suitable for such models as the hatchback Elysee, it is better positioned-to-earth some, and not simply go to other commonly used hatchback fashion line, while the price is more affordable, will be subject to 23 cities welcome. However, this is another marketing strategy with the Dongfeng Citroen contrary, after all, PSA is to Elysee models in China's cities, "Romantic" and become young men and women favorite models, it appears that once again faced with Dongfeng Citroen a marketing problem, in the end is the Elysee hatchback brand to do some branding, or whether to do the People First of a number of models?

Finally, I said to answer in front of the non-mainstream, the reason I admire the non-mainstream, that is, no matter how we criticize in the major web site forums, non-mainstream is still "live wonderful", still posted the "pig photos" hair "on Mars the text. " As for Dragon, I still admire, because sorry Dragon hatchback Game No One Played at the same time, I can not help for the Dragon hatchback persistent pursuit of the spirit, extend our "respect."

Still remember a friend said that, whenever the Sino-French relations when disharmony will lead to DPCA sales decline. Recently, the French "bandits" Yuanmingyuan relics auction event, perhaps the hatchback Elysee become a "non-mainstream" model, an ominous sign of it, I think.