Cool and smart automobile

In 2008 will be the year of glory hatchback

In some developed countries, the sedan hatchback market share reached 70% ~ 80%, the face of such a figure, we are also very far away from. Alternatively, from a different point of view, this is because the spending habits, family structure and nationalistic reasons, but it does not appear that the domestic basic form. And our concern is that when the hatchback and sedan models to achieve a stable proportion.

February 20, Dongfeng Peugeot 307 Hatchback official listing, models and prices did not cause much stir, even though a lot of consumers to attract attention, but mostly waiting to see the state. The most fundamental reason is that since hatchback sedan in the market due to the high degree of attention.

A domestic well-known consulting firm in 2000, had made thorough market research, information shows that the Chinese potential car consumers, there is intention to select the number of hatchback only to 17.8%, such a result so many companies will carefully , and then treated with caution hatchback domestic market. But who can think of, just a few years time, China's auto market has entered a new era, that is, "hatchback era." At that time, only 17.8% of the figure, has rapidly risen to 62.3%, growth rate surprise.

When the market came back positive feedback results, certainly for many companies excited, have engaged in the battle among the hatchback. According to the authoritative institutions relevant research report shows that the demand for hatchback in 2007 compared with 2006, an increase of 11%, while the message derived from the current point of view, only in the upcoming new cars in 2008, the hatchback models on more than 20 section. Which, in addition to the new Vios, Chery A3, new Fit new faces to join the old cars outside there are also many mid-level hatchback have a new birth, including the Civic hatchback, Changan Ford Mazda Verve and so on.

People's consumption habits determine the sedan market position, it will surely take a very long time the market's absolute leadership. However, reached the hatchback, sedan cars will have great momentum. Previous hatchback focused on low-end market, and changes in consumer attitudes as people, as well as the birth of the domestic hatchback sedan on the market new force, and gradually expand the hatchback market position, especially in joint-venture brands focused on the introduction of the hatchback model, to high-end economy hatchback greatly developed.

The face of today's sharp rise in prices, car prices and maintenance costs as a whole is still the consumer's purchase decision. When compared with sedan, hatchback's price advantage is relatively obvious, and the preferential margin is very large. For example, if the same brand hatchback and sedan comparison, the hatchback market discount in the range of 10%, while the sedan is only the prices of the preferential rate of 5%, the results do show some problems.

The past, in Beverly that China's automobile market launch of the first hatchback, as well as Senna unsatisfactory performance of the French people understand that hatchback in China is a "impossible" tasks, so Peugeot 307 in China with unique sedan available. Today, more and more consumers are buying with the intention hatchback, a large number of like sports, to understand life, high-quality vehicles to consumers, beginning to participate in the market for automobile consumption. I think this is not only the progress of the development of the domestic automobile, is also an increasingly rational consumer's progress.

The industry has predicted in the next few years, the hatchback will be the core of the auto market. In particular, the 307 hatchback and Mazda 3 other players to join, as well as the hatchback Fox, Buick HRV, Nissan Tiida's strong market base, MINI
cooper, Mercedes-Benz smart, PT Cruiser brand influence, is bound to create a strong force in the market hatchback.

The most critical is the domestic growing number of young consumers will be the main lead this trend. Therefore, we have reason to believe that 2008 will be a hatchback glory year!

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