Guangzhou Auto's domestic brands should be less gas-Village

A few days ago, and a local brand manufacturers selling CEOs chat, chat later, the other side sincerely wish to hear my views on brand building. Because it is private, together with the other side really is not polite, I also have something to say so. The domestic brands in its various manifestations are very good, products, services, progress in the field is obvious. But I am the boss, said: "If you want to get rid of as soon as possible the image of the shackles of low-end brand, we must get rid of domestic brands as soon as possible the kind of village common gas. "

"What is the village of gas? "chat with public relations officer asked.

"is rustic. "The CEOs to respond.

In my opinion, the village is not only a rustic air. And the relative is a rustic Western style, while the gas is not a village. Village gas is not in their own land and mind, or even contend in this earth itself. "I am a local brand, I am cheap, how can I and others brand than" This mentality is actually common in many of our leading local brands in mind.

In my observation, the local brands of this village is not reflected in the air more products, nor is it engaged in an activity manifested in how much was spent, but rather reflected in their own attitudes towards their own: Can improvise to improvise, muddle will be on.

Brand image, is a systematic project, which of course, comes from your products and services, but not just from the products and services. Store image, sales staff is professional, well-organized marketing activities, whether organized, or even your personal image of business leaders, have an impact on the brand.

We often see many of the leading domestic enterprises, or staff in public appearance is not the entire, or inappropriate conversation, the parties themselves may also feel that it is chic, is a personality, but virtually, your business, your brand had already lost divided. This is also a village of gas.

Grand opening of the Guangzhou Motor Show tomorrow, and auto show, because each brand, among the different manufacturers close on the same stage performances, especially strong contrast, the native village of brand gas is often apparent.

Previous auto show, the number of local brands will be some complain because the media, or the audience Ye Hao, seem foreign or joint-venture manufacturers more interested in booth number. Many of the domestic auto show before the media on the whole although the excitement is very, peak and visitors crowd, but many local brands booth was always some deserted, so is our local brand producers can quite some bitterness, both consumers and the media's "xenophilia & rdquo ; was very helpless.

But in fact, it was not to blame someone else. I often participate in the domestic auto show, to be honest, local brand manufacturers although in recent years the rapid progress in a single on the product itself, the spectacle of more and more, a number of new cars, concept cars, on the international auto show is also quite noticeable shabby. However, in overall terms, the local car manufacturers in the auto gas on the village shown is a consistent over the years, persist.

The most obvious example is, once into the domestic brands crowding together of the venues, deafening noise, let no one can not stand. Tacky, and the exhibition theme completely in tune with the music and dance especially disappointed, for the brand image of destruction will be great and lasting. The Guangzhou Auto Show, local brands and the level of participation on the size of a new level, and we very much hope that in comparison with foreign brands, local brands will not be so heavy this time the village air. (Guangzhou Daily)

Guangzhou Auto's domestic brands should be less of the village gas Core Recommended car of the US text:

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