Cool and smart automobile

How to become a high-end Accord 3.5L pedal car brand

Eight-generation Accord 2.4L in the listing, it claims to be B + + Class sedans, rather than the previous B-Class sedans, advertising is more based on the phrase "jump-class written for the" to tell consumers, the new Accord is a jump-class products, the difference in the past Accord brand. Since the new Accord make a fuss about such a big brand, we are not difficult to see, the new Accord has begun to touch the tentacles of the C-car field, while the 3.5L Accord Accord listing is a brand leading high-end pedals.

Accord brand development has always been stuck in the mid and upper end models, so the 3.5L listed, from the brand marketing point of view, phased introduction of the brand's high-end products to enhance their image, then after all a strategy. What, then, why did she choose on behalf of Accord 3.5L as its own high-end pedals do?

First of all, beginning with the gap between the Camry brand

Speaking of the Honda Accord would have mentioned the Toyota Camry, as two cars are almost on a global scale there is competition from North America to Asia, basically any one vehicle in the launch of a region, then another car type must be in a timely fashion, in no way a half step behind opponents to share the automotive market in the most "future career prospects," the senior car sales.

There is no doubt that both models are basically the same as the face of the consumer groups. Since the two models in the long competition in the market, performance, configuration and has long been "fighting" were locked together, style design and repairer process because there is no absolute winners, while the two cars are the choice of the majority of brand owners by decision, which is what we call brand loyalty.

Taking into account the high consumer demand, the launch of Accord 3.5L naturally at a higher level of consumption, the attractive to consumers, but also opened with the Camry brand competition, after all, more than 3.0L Camry is still blank. If the two cars hesitation of consumers, if taking into account the increase grades, and Accord 3.5L naturally the first choice. Therefore, not only to widen with the Accord 3.5L Camry brand gap, but also through the high-end products enhance the 2.0L, 2.4L's brand position.

Second, the entry to play the spoiler C-Class

VCM equipped Accord 3.5L engine, the impact of C-Class be a powerful weapon. VCM Variable Cylinder Management technology that, according to motor cars and in a timely switch to work the number of cylinders, this technology in the Mercedes-Benz, Cadillac and other luxury car brands models, have been been applied, was considered a luxury high-tech symbol of the brand.

Since the Accord to raise the brand, then the use of luxury cars technology to quickly make their own win, and then would be a good choice. However, in the C-class in this market, the Mercedes-Benz C-class, BMW 3 Series and Audi A4 has long been entrenched market for years, and from brand positioning point of view, the current brand position Accord With Nature can not compete with these luxury brands. Although the Teana 3.0L and above 3.5L is the only model, but the sales from the market point of view, Teana 3.5L and 3.5L Accord basically no comparable, naturally not worth mentioning. Therefore, from the upper Accord For perspective, the Crown has become the biggest competitor of the Accord.

Accord 3.5L if you want to upset the C-Class, then the Accord have to be learned there, grab the crown. According to statistics, annual sales volume of the crown near the 50000, there is a 2.5L and 3.0L two kinds of displacement, 2.5L sales of the main model, accounting for 80% of the entire department, and tried to snatch the crown 3.0L Audi A6 market share, it is the biggest rival Accord 3.5L should be the crown 2.5L.

Compete with the biggest rival, Accord analysis of natural rivals will be clear, it is very consistent with the previous Accord marketing strategy. While the Accord's brand is weak in the crown, but the Accord but never product force to start. Accord 3.5L is better than the crown 2.5L, this is not self-evident, the car, according to people factors, the greater the displacement of cars, the higher grade; while Accord VCM engine technology is superior to the Crown 2.5L engine, and fuel consumption is almost the same. Therefore, the listing will crown 3.5L Accord 2.5L with no small pressure. Last is the price factor, if the Accord 3.5L to 35 million or less, will have no small appeal to consumers.

To sum up, Accord Accord 3.5L is a major strategy to enhance the brand by improving the inherent quality and user reputation, will make up the brand, and thus high-end market segments. Is such an invisible pedal, so that the Japanese cars have gradually embarked on a high-quality line of market-and then, after the formation of its own brand, I think this should also be the only way for China's auto enterprises.

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