Cool and smart automobile

Who is worried about rival Audi

In 2007, Audi sold 101,996 in China, compared with 2006, 81708 increased by 24.8%, becoming a domestic market share of more than 50% of the premium luxury car brand. Originally, as Audi's most powerful rivals BMW and Mercedes-Benz, but it looks bloated. China in the past two years, sales statistics, the combined sales of two cars a car less than Audi sales in China. Yet, as the Audi secretly Qiexi can be a time when the dominance of Audi's most powerful competitors come.

As the North American market on behalf of Lexus luxury cars, has become a synonym for luxury, the United States in recent years more has been given a variety of selection of the top few. Since 80% of Lexus sales worldwide are concentrated in the North American market, so is the Toyota luxury cars in North America base, rather than merely Lexus domestic to import cars for sale in the form of introduction.

Since 2005, Lexus luxury brand in the country has been committed to establish and consumer reputation of the construction of luxury brands in the domestic market, create a good brand image, especially in the high-level commercial vehicles in China, won the elite business the crowd favorite. However, as the procurement of imported cars are subject to administrative constraints, so the executive-level official car market share is not high, which is an Audi key "positions."

Although the Lexus into the country only in 2005, but its sales to nearly double the rate in the fast-forward, then Lexus sales of more than 5,000 vehicles. In 2006, the Lexus is more than 10,000 in one fell swoop, to 12000. Although Toyota has been so reluctant to disclose Lexus in 2007, domestic sales data, but learned from other sources, Lexus sales in 2007 should be about 27000 more than in 2006 ending more than doubled.

According to recent statistics, Lexus is expected to domestic and Lexus brands in China who have been responsible for a variety of occasions Lin Tang also said that Lexus sales in the country once it has reached more than 30000, it can made. Because at present the single sold more than 50,000 models of luxury car brands, the only way made close to 10 years, models of the Audi A6, BMW and Mercedes-Benz has been made of these luxury-car brands, the cumulative sales are less than 3 million.

From a brand's annual sales, if the annual sales of 20000 already constitute the basic conditions for domestically produced. But at present treatment of Chinese-made Lexus the problem is still quite cautious. The JDPOWER new car quality survey, Lexus has a number of first score, he was replaced by other manufacturers models, which sounded the alarm for the Lexus. Of course homemade is designed to reduce costs, but as Toyota's luxury brand, if only to reduce costs while ignoring the quality of Lexus will be reduced to the fate of China-made BMW, because it is a lesson for the.

Lexus dealers on the profit from the information shows that Lexus, the average same-store sales of up to 117 months, the highest in all of the top luxury car brands. In accordance with a simple formula, senior general last year, sales of vehicles only the dealer level, a net profit of just 1 to 2 million per, then the import of luxury cars as the Lexus, sales of the most conservative but also a net profit of 5 million, which was means that a store's annual sales of Lexus net profit, will be more than 50 million yuan or more. If Lexus made, the sales profits will far exceed those.

From the Lexus in North America and Japan, an independent plant point of view, even if the domestic nor collinear with the Guangzhou Toyota production, not only did not meet the Lexus practice, but also undermine the value of Lexus brand . As Audi's most powerful competitors, Lexus has the ability to brand and reputation achieved impressive market performance. However, if the Audi Lexus do not want to occupy the position of boss of China's luxury automobile market, then prepare in advance for domestic plants is the most urgent, after all, an independent building plant at least 18 months.

If the Lexus had been too slow, then the Audi can not be of concern to opponents, but by that time, Lexus has also could not shake the Audi's dominant status.

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