Cool and smart automobile

Beijing auto show I am most looking forward to new car Lavida

In 2006, Shanghai Volkswagen's "Ne Zha" model for the first time lifted the veil of mystery, which will not only allow domestic consumers to see the strength of independent research and development, but also for other domestic joint venture companies established a pattern, that is, from a joint venture production towards self-production. With the advent of the Beijing Auto Show, "Ne Zha" name has been finally named Shanghai Volkswagen Lavida, the Chinese name Lang Yi. Although the name has changed, but the Chinese model of self-oriented, really badly in the autonomous tide do?

At present, the joint venture brand in the domestic rules of the game is very special, if it is to localize the production must be through a joint venture, it can be said that, as we have this model in the world, perhaps there is no other countries. However, independent research and development joint venture brands really need to do? Because their hands have a ready-made products, may be able to rely on foreign ready-made R & D department, so why should we have to cater to our domestic consumer tastes, as well as nurture their own domestic auto industry does?

In recent years, the rapid development of China's auto market, to make the world auto giants see a new strategic direction, while the current changes in China's auto market, enough to affect the auto giants have a global strategy, so the views of Chinese consumers must be given sufficient attention to the Chinese market has changed from passive acceptance to active demand for the start. And, like Volkswagen, General Motors this brand, their products do not quite meet the hands of domestic consumers, car values, and so independent research and development model has become a trend.

The information received from the current perspective, Lavida is a typical Spanish word often appears in the warm Spanish songs that life, life and hope, on behalf of the unrestrained power and pleasure of life dynamic phenomena are way of life. As the Lavida and the Octavia platform sibling the same as the shape similar to its popular family's flagship model Phaeton, so Lavida also known as "Little Phaeton."

In Shanghai Volkswagen's product lines, POLO price of 8 ~ 13 million Passat price of 17 ~ 30 million, Poussin, and Santana models represented Zhijun, the price the same at between 8 ~ 130,000 and 1.6L
Cross
polo price of 11.33 ~ 129.3 thousand yuan. Then, as the key Shanghai Volkswagen models, Lavida will be priced at what interval it?

According to Shanghai Volkswagen current engine product lines, Lavida may be equipped with the 1.8T from 1.6,2.0
FSI, including a variety of engines. The same platform with the Lavida Octavia married at 12 to 18 million the brand positioning for the general public to consider, Lavida will inevitably slightly higher than the price of Skoda Octavia. From Shanghai Volkswagen's product line distribution, from the A0-level POLO, B-class to the B + grade Santana Passat, and the MPV Touran, multi-level product structure has been formed.

However, Shanghai Volkswagen has a true sense of the lack of an A-class cars, although the Octavia can make up for this deficiency, but, after all, is not a sign hanging from the general public. Therefore, as production from the PQ35 platform for Shanghai Volkswagen A-Class sedans Lavida, the ultimate goal is to make up for A0-class to B class Passat POLO between the vacancies. Comprehensive analysis, the pricing of Shanghai Volkswagen Lavida will be 14 to 18 million a year.

Lavida extended position with the young passion, self-reliance spirit. The latest scientific and technological achievements vehicle collision with Chinese traditional culture and the clever integration of completely independent from the R & D capabilities. Meanwhile, the Shanghai Volkswagen within the next few years, automotive design forward-looking, popular in Asia, set design, exquisite German design and integration of traditional Chinese culture, a combination of sports car and utility wagon, while the interior design is for the Shanghai Volkswagen rapidly growing field of digital entertainment needs of an answer. It can be said, Lavida have a very high overall quality and is expected to become A-class car market to carry the tripod.

Lavida in the 08 years of Olympic timely launch of Shanghai Volkswagen is undoubtedly very significant step, which further enrich the Shanghai-Volkswagen A-class car market competitiveness as well as the layout of a more comprehensive and perfect their products. As for the availability of the domestic market recognition, the decision falls upon the hands of consumers, because it is a self-designed models to the Chinese people based on the tastes and needs, but also will produce in China Volkswagen cars in China , because we have begun to "own" the.

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