Purchase tax, 1.8L Game of the Road

With the introduction of purchase tax policy, the greater impact on the domestic automobile market, a downturn in market conditions change, marketing and sales are booming. Terminal sales from the market feedback of view, 1.6L and 1.8L two models did not appear as expected before us, 1.6L will expand the scope of the market, but there is a new strategy 1.8L changes, which 1.8L displacement is also a model to continue to game the domestic car market strategy. So for the 1.8L, the game auto market in the end what are its dimensions?

purchase tax, 1.8L Game of the Road

First of all, sales of feedback from the market point of view, the major consumer purchase intentions for the intermediate model, while the implementation of the policy of 10 million or less market impact models is very prominent, but 10 million for the 1.8L model where very few, its influence can be seen. At the same time, 1.6L and 1.8L each respective consumer groups, such as the Civic, Fox, Octavia, Corolla 1.8L and other best-selling models are mainly, though not involved in purchasing tax 1.8L, but through advocacy of new technologies, Business positioning and pricing strategies can offset the impact of purchase tax. In terms of the demand from the family car, 1.8L is the high-end to meet the demand, while the 1.6L is the economy needs, so the rigidity of the two groups have their own needs, even if replaced would not have a clear distinction between the market .

Second, with the goal of increasing the income of consumer groups, the market demand for high-end configuration and performance will increase. Because the 1.8L has a more energetic performance and driving pleasure, 1.6L configuration features are also more abundant than some, so despite the price, 1.6L models have an advantage, but the 1.8L model in the high-end technology and configuration on is much better than the 1.6L model. In addition to the fixed 1.8L consumer groups, the good brand appeal is an important guarantee for 1.8L exist, such as the Corolla, Fox, speed and other 1.8L Proton models in the domestic market has a significant degree of holdings, and word of mouth.

View of this, despite the policy bias, but as a kind of market competition, product strategy, in the current mid-size car field, 1.8L still has its strong market demand. The introduction of purchase tax policy, on the number of automobile manufacturers, how to marketing, 1.8L models only a new issue. The market's overall sales figures show that now the policy of purchasing tax effect of halving the already weakened, the majority of dealers at present "cash discount + boutique model" measures the actual results very well. Insiders analysis, the Government taxes and dealer cash-back tax effect is completely different, and the government tax breaks to consumers to buy only models consistent with policies and regulations, you can enjoy the preferential quotas; and dealer cash-back tax, you can on the basis of a margin of preference, but will also extra "credit" part of the car expenses.

1.6L model although it seems that you can spend less purchase tax by half a few thousand dollars, but in Taiwan, almost all of 4S stores 1.6L regarded the prices of the dark rose up, eliminating a few thousand dollars before rebates, this "split east wall make up the Western Wall, "the marketing strategy, or less so that consumers do not cost a penny. The 1.8L Although there is no purchase tax concessions, but the companies return cash compensation measure by a substantial offer attractive conditions, and can bring a lot of attention, 1.8L. For example, Fox take the consumption tax in cash to sponsor an event is very good, which is equivalent to buy Fox 1.8L model can also be purchased to enjoy tax concessions, as well as CCTV recently held by the extreme challenges of national fuel-saving race, the Ford Focus 1.8L the minimum fuel consumption for 100 kilometers 4.20L, and explains that Fox is not inferior in terms of fuel economy on the 1.6L model. Therefore, in last month's market, Fox's sold more than million vehicles, re-10000 back to the ranks of the club, in addition to a strong market appeal that Fox, at the same time, but also to the example set by the domestic market, 1.8L.

Overall, 1.8L models with the 1.6L purchase sales tax policy would be the effect of decreasing gradually recovered, 1.6L following models can only be regarded as short-term boost domestic demand, will not change the two emission models of market and consumption patterns. Through the interpretation of the policy, we can see, in fact, behind this policy, more is how to enhance the emission of vehicle power and solve pollution problems, this is the energy-saving emission reduction explain the meaning of the bar.
(The text of the Department of Sina Bo car original, reproduced please specify source)