Guangzhou Auto Honda prices Adversity what basis?

In accordance with people's spending habits, buying a car or the year before the year after the transfer is more common, so are the auto market in March each year the year, one of the most sensitive periods. The price war, is one of many promotions were the most easy to use a move, although dealers are now gradually realize, the price war was not perfect marketing, medicine, but can not be denied, this mode of car for ordinary consumers, than any means it must come.

Most models are brewing a new round of promotions, from March 1 to buck the trend of the prices starting wide, from the heavyweight's Fit models to models such as Accord, are up 3000-5000 yuan is not and so on. This opposite approach, quite a bit mean, so the industry came out to speculate on why the wide price hikes do in this times of adversity?

An industry in which the article points out, this wide price increases of the reason this is mentioned widely in this market and so hungry to play again, although the analysis of the article surface plausibility, but in some places, I disagree. As the saying goes, the wise eyes of the beholder see wisdom, I think that the broad text of the following three reasons for price increases:

First, I will start with start with the larger environment. Last year, the global economic recession, the Honda Corporation in order to avoid risks, even the F1 race is not such a money-burning games played, it seems there is no surplus at home landlord saying quite a good reason. Therefore, the wide head office in response to the call of this will inevitably reduce expenditures, while the domestic auto market, "cold" preparations, at the time the domestic automobile market prospects are still uncertain circumstances, the cut has become a wise choice, there are a number of companies have taken this approach, such as General Motors, Ford, Toyota and so on.

Not only can it cut the demand for the domestic auto market slowdown, but also optimize the company's product inventory, while improving the latter part of the old user's maintenance efforts, there is a hidden rule is to increase the market's hunger, it really was the car stand standing "medicine "ah! However, what no thought of all is that in 2009 the domestic automobile market was on fire, so a lot of car prices were well prepared. Therefore, the fare increase last year, setting vehicles queuing has done has been the norm of.

Secondly, raw materials rise, the increase in personnel costs, etc., meaning a bit stereotyped, but the complaints from last year's consumer product quality perspective, the wide models of this unit have reached the consumer's satisfaction, so wide of the input was received the user's approval. At the same time prices, if I was wide of the old customers, psychologically, there must be a little bit of satisfaction, as a further expansion of wide reputation and image of this purpose.

Third, the product structural adjustment. Just as the market, dealers say, in the first wide of the eighth generation Accord models introduced, the program focuses on the sale of 2.4L displacement vehicles, 2.0L probe into the A-class car with a high price range, 3.5L
V6 to meet the needs of minority, 2.4L eight-generation Accord is the main model, because in this price range, such as winning Mondeo 2.3L, Camry 240G, Teana 250XL, etc., are so-called "those who were mid-size , may the world. "

Many people will not know the truth that the widely sold this year is good, price increases this year, this means a little bit disgusted with people, while many in the industry have fueled the so-called and did not go to dig deeper, so as to arrive as "reverse potential price increases to consumers to bring an objective impression of Honda's cars in short supply "and so on and so on the conclusion, not only mislead consumers, and no analysis to the nature of the event.

To sum up, although the price increase in this wide, so that everyone in their hearts a bit unhappy, but I feel no need, after all, have spent hundreds of thousands of car, but also depends on a few thousand dollars Mody? Wide price increase in this simple act might be by car sales related, but more and more cost-effective configuration, the price more and more rational, more and more after-sale protection, I think this is wide of the purpose behind the price rise expectations . Such a bad mood for consumers to buy and thus lose their behavior, smart wide would not have do not know, prices at least will make wide quality and price of this car getting higher and higher, and thus worthy of the flagship of this wide.