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Foreigners to see China: the music makes the collapse of shopping malls

People will not notice it at first. But it is always there, hidden in the background, and to let you turn a blind eye, but it always affects your emotional and psychological. What is this? The answer is simple: the noise - the noise is everywhere in our daily lives.

The following is an English friend Nick
Reay to my Email:

In fact, most people have become accustomed to noise, so turn a deaf ear. I lived in China the day a lot, but only when I come back here from his native South Africa, I realized that China is really a very noisy, noisy country. This is not due to a number of obvious reasons, such as "too many people" or "too many vehicles," but because their daily lives all kinds of noise, purely for noisy and create. I think the noise is almost become a national symbol.

I, and many Chinese friends talk over this thing, when they realized that I was telling the truth, they all laugh. Think about the last time you ear "to listen to nothing" is when? Look, I am this moment sitting in front of the computer, in the 13 upstairs, I could hear the voices of all kinds. From the workers directed at each other's voices shouted, to shoot the old lady palm of your hand, stomping, or pounding on drums and voices, and so on. However, the population living in so many countries, such as noise or expected to. I am puzzled that the other one voice. I first want to say is that shops and restaurants where the music.

In the West, the operator often play songs in the store. For example, in the clothing store selling fashionable clothes, they will put some hip-hop music or pop music, is primarily used with the customer draw closer, we are fortunate you may even see them willing to go out and buy clothes. Similarly, bookstore put the kind of music is relatively gentle relief, and is intended to create a relaxed environment suitable for reading. Therefore, in the West, where it put what music is a great amount of connoisseurship. Can stimulate a customer's shopping enthusiasm is indeed an art! On this point, I think, most Chinese stores can not do.

In most Saturdays, I will go to a mall with his girlfriend, when she try clothes on numerous times, I usually busy listening to music, or at least I try to listen to ... ... because we usually go at noon, I noticed , we went to almost every store every week playing the same songs. At first, my side and so his girlfriend while letting the ears are "perfusion" the same song, I have almost have to go crazy, and then I realized that all of the shops always playing forward to working with a CD, they make continuous playback songs. I have mentioned here is not a big store-house music system, but the kind of individual shops. They actually can be 6 days a week, eight hours a day listening to the same one CD, and will not like me, who wanted to obtain the first to hit the wall, I was really surprised ... ...

I also noted that other strange things --

I have mentioned above, in the West, who put on what music, which is the door psychology. Softer music suitable for a quiet environment, such as shoe stores and bookstores, but the foreign language bookstore in Beijing, I heard it is only similar to the heavy metal style of music. I have been to the shop more than enough, and they regard the speaker placed in the door, directed at innocent pedestrians, playing deafening music!

Is this in order to attract customers into the store? Is it outside the shop in order to use the noise, bring out the store's quiet in order to attract our rushed to go? I am not sure. I am certain is that if the McDonald's store in a CD player playing crazy music where the same time, I also play "Terminator" movie soundtrack, come here to eat certain customers are still slowly chewing hamburgers, right Shi Schwarzenegger shouted themselves hoarse in the "I'll be back," the roaring turned a deaf ear.

I often go to a restaurant near my house, they put in the last two years to the same song, the worst is that this song is always playing in the process to a standstill a few. It seems, CD is also poor quality even further still by repetition. I really hope this article to China's store "manager" is helpful, so that they keep in mind that they put the music - in the West, this is the work of managers.

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